The Essential Guide to Creating Case Studies Free Template Case studies are the short story of the business world. Download our free case study study template here. Case studies are also crucial to your sales process. Having a variety of case studies based on various categories such as industry, location, company size, or type of business can help your sales team convert leads into customers and upsell existing customers.
Parts of an Effective Case Study You could say a case study is a portrait of a profitable relationship between your company and a customer. They showcase a real world example of a product or service in action. At the same time, poorly told case studies can be, at best, a waste of time and, at worst, a detriment to your business. The key to writing an effective case study lies in throwing out the template used by 99 percent of marketers and following these four steps. Ditch the norm. You’ve seen that tired, old case study template a million times
How Experts Write Case Studies That Convert, Not Bore If they are so great, why do marketing directors complain about how difficult it is to get great case studies? Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers. "B2B small business marketers say case studies and in-person events are the most effective tactics they use," the Content Marketing Institute reported in its most recent B2B Small Business Content Marketing report.
Tips For Creating a Great Case Study Here are some ways to help you get the opportunity share amazing stories from your customers. You want a STORY–something compelling, authentic, and real. Imagine calling your client and saying something like this: You: “Our agency just let us know that the most respected journal in our industry wants to do a feature article on how well we’re doing with this solution. Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals. Read more on how to make a great case study.